Icons that are recognizable across every device that themselves deliver increasing quantities of 3D interactivity. Do you really think this was coincidental?Įnsuring a consistent language around icon design seems a viable place to nurture such familiarity, given the highly visual nature of AR.

Think how the iPod ClickWheel eventually informed the UI used in the iPhone. One way to help build that feeling of simplicity may be to help potential users get used to the principles of how new UI elements work before you introduce them, so they feel completely intuitive once they arrive. User interfaces should offer a sense of “inevitability” – when you use them you should feel like there was no other logical way you would ever use them.ĭelivering experiences that don’t match that profound feeling of inevitability means whatever is introduced is then perceived as being less good than alternatives that already exist.Īnyone can create unsatisfactory complexity. The problem with these efforts to create a new user interface for a virtual computing age must surely be the challenge to create solutions that just feel “right” when you use them. Since then, Apple has purchased almost ten AR-related companies and introduced a plethora of improvements to its ARKit solution, which reached version 4 at WWDC. CEO, Tim Cook has been talking up these investments since 2017, when he described the space as “big and profound”, predicting no sector would be untouched by it.

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