In addition, after a listener discovers a song on a personalized playlist, the number of those who then go seek out the track on their own for repeat listens was up by 80 percent, and the average number of times a listener saves a track was up by 66 percent, the company added.

It also notes that the new system will increase the number of artists featured on playlists by 30 percent and the number of songs listened to by 35 percent - metrics that artists will surely like. Spotify says it decided to make this change after finding that users listened longer to the personalized playlists, during a trial of the new system. This means that for those specific playlists, no two will be the same,” the company shared in a blog post. “Some playlists will now be personalized for each listener based on their particular taste. However, these were clearly separated from the curated playlists programmed by Spotify’s editorial team. Before, Spotify offered personalized playlists like Discover Weekly, Release Radar and Daily Mixes, among others, to offer users a way to enjoy the music they like and be introduced to new songs and artists that fit their interests. Spotify this morning announced a major change to how its playlists will operate, with the news that some of its previously human-curated playlists will now be personalized based on listeners’ tastes.

Spotify jobs playlisting